Monthly Check-in Page– This page helps you take a look over the previous month’s finances and gauge what you did well and what you would like to improve for the upcoming month.Pages to Track Variable Monthly Expenses– These sheets track expenses that vary some from month to month like grocery shopping, eating out, gas, clothing, etc.Pages to Track Recurring Expenses– These sheets track bills that stay pretty much the same each month like mortgage/rent, car payments, student loan payments, utility bills, etc.Goal Setting Sheet– Set financial goals for the year so you know exactly what you’re working toward.Cover Page– Keep track of your binder (and make it pretty so you want to use it often)!.(If you click on each of the links below, you can jump right to the explanation for that particular page.) Here’s what to include in a budget binder:

There are several key pages that I include in my budget binder each year. You can choose to invest less money in the lower-performing channel or device to shut it down completely, focusing your efforts and investment only on the highest-performing one.What should be included in a budget binder? With this data on hand, making decisions is easy. On Facebook Ads, you’ve only spent 10% of your budget and you already have 13,000 clicks!.On Google Ads, you’ve already spent 60% of your budget and only have had a thousand clicks.You spent the same amount of money on both campaigns. Let’s say you have two ad campaigns, one on Google Ads and the other on Facebook Ads. And of course, you want to double down on the platforms that are giving you a good ROI, and stop investing on those that are only wasting your money. You spend a good deal of money on online ads, so you’re definitely expecting positive ROI. This template** lets you monitor spending data in real time**, to prevent disasters like this one. After a week, you would have started noticing that your budget could finish too soon, so you’ll have lowered manually the cost per click. This is a terrible surprise you could easily avoid by monitoring your spendings daily. Let’s say you never monitored the campaign.ġ5 days after launching the campaign, you get a notification from Google Ads saying that your ad is no longer shown, because you’ve finished your budget. You used Google Ads’ smart bidding features, so it automatically sets the best cost per click for you. Let’s say you use the pay-per-click model and set a monthly budget of $100. That’s good news, but what does it mean in terms of clicks or conversions? Google Ads lets you set a monthly budget and it won’t charge you more than the budget you set. You can choose one of the two, but most beginners end up using pay-per-click because there are requirements to make you eligible for pay-per-conversion, including having already a certain number of conversions recorded in the last 30 days. This platform has a pay-per-click or pay-per conversion model. If you have an online business, chances are that you’ve already heard of Google Ads.

So, you’ll be happy to know that our template does all the hard work for you, gathering data from all platforms you use into a single dashboard. Do you have the time to go through such a lengthy process? Ideally, every day you should access all the three platforms to check what you spent. Let’s say you use Facebook Ads, Google Ads, and TikTok Ads. Without this template, you’ll have to review your spendings on each ad platform you use, one by one. To make sure you don’t go over your budget or don't underspend it, you need to monitor your ad spend closely. Ad budget is the amount of money you budgeted for said campaign. Basically, it compares two values, ad spend and ad budget.Īd spend is exactly what it sounds like: the amount of money you spent on a given campaign. This template helps you stay on track with your online advertising budget.

Facebook budget planner template